Local SEO and Google advertising, in Nice
I'm Ibrahim Daoud. I help businesses on the Côte d'Azur get found on Google, and I check that the people looking for you actually make it as far as your phone.
When someone searches for your trade nearby, you come up. Not your competitor.
Visitors can call you, message you, ask for a quote. Without anything breaking on the way.
How many customers come from Google, and what they cost you. Without having to take my word for it.
Clicks on Google are not shared out. The first result takes about four in ten. The eighth takes two in a hundred. Almost nobody sees the second page.
Share of clicks each position receives
People search for your trade in Nice every day. What decides whether the phone rings at your place or your competitor's is simply where you appear on that screen.
It's what happens afterwards. A button that doesn't respond. A form that won't send from a phone. A number you can't tap.
You can't see it: you never visit your own site the way a stranger would. And Google won't tell you: from where it sits, everything looks fine.
What I found at a client's, in NiceNobody was calling him.
His ads were working. People were clicking, more than on any of his other ads.
The contact button on his website didn't work. It never had. He was paying for visitors who couldn't reach him, and nothing in his Google reports showed it.
Free, no commitment
From a phone, unannounced, start to finish. Here's exactly what I do:
Do you come up? Where? And who is shown above you?
Does it load fast? Can someone tell what you do within ten seconds?
Form, call, message. I go all the way through and note everything that sticks.
Then I send you what I found, written plainly. If you'd rather fix it yourself, do. If you'd rather I handled it, we can talk, but that's not the condition.
Appearing at the top when someone searches for your trade. You pay per visitor, so my job is simple: send your money towards people who can actually become customers, not towards the merely curious.
Your Google listing, your reviews, the pages on your site. It works well and costs nothing per visitor, but it takes months, not weeks. I'd rather say so before we start than after.
Knowing how many calls and enquiries really come from Google. Without that, neither you nor I can say whether the money spent is doing anything.
This client paused his ads when cash was tight, then restarted them. Every time, Google starts over from nothing, and you pay again while it relearns.
On his account: every visitor cost 30% more. Same trade, same city, eight weeks apart. Better to spend less each day than to stop for a month.
What a visitor cost him
+30% for the same visitor
The full story
Nobody had spotted it. Not him, not his webmaster, not Google.
I wrote up the whole thing: how I noticed, what I fixed, and what the numbers don't prove. It gets technical in places, but you'll see exactly how I work before trusting me with anything.
I work alone, in Nice. You get me on the phone, not an account manager who changes every six months.
Stearling Connection is an independent practice registered in France. I speak French, English, German and Algerian Arabic, which helps on the Côte d'Azur, where the clientele isn't always French.
I don't promise a number before looking at your situation. What I publish here comes from a real account, with what it demonstrates and what it doesn't.
